Our
brand vision

HNDLZ exists to turn work into winning. We make weighted basketballs that sharpen touch, build strength, and hardwire confidence—so every rep has purpose and every player levels up.

• Raise the standard: We design tools that add measurable load and deliver measurable gains. No gimmicks—just engineered progression you can feel.

• Build fearless habits: Pressure-proof skills are made in practice. Our products create resistance now so the game feels lighter later.

• Champion the everyday grind: Talent is a gift; consistency is a choice. We honor the hoopers who show up early, stay late, and chase the extra 1%.

• Keep it simple, keep it honest: Clean design, clear benefits, and gear that lasts. If it doesn’t help you play better, we don’t ship it.

Outwork doubts. Outlast fears. Own your handle.